But wait, what's that little red line under "Summer 2008"?
Warner Bros. PicturesBesides the obvious answer of "Something for the internet to obsess over."
If you paid attention to your theater's "coming soon" posters instead of dashing by them on your way to get your fourth popcorn refill, you'd know that those were letters turned on their sides. Spin them around and you got the phrase "A Taste For The Theatrical." In addition to confirming that The Dark Knight was a movie and not an unusually elaborate ballet, those words could be turned into a URL that took you to a Gotham Times ad teasing the release of a new trailer. And when you came back at the appropriate time, you could be among the first in the world to watch the latest trailer and then never shut the fuck up about it.
Related: 7 Insane Easter Eggs Hidden In Movies And TV Shows
The Infinity War
IMAX Poster Trolled Fans Hard
The poster for Infinity War was ... well, let's just call it busy.
Marvel StudiosSorry Hawkeye, 25 main characters would be one too many.
Fans, as fans do, immediately rushed to search for Easter eggs. In a desire to see the absent Ant-Man make an appearance, they spotted, or claimed to have spotted, several microscopic appearances, although they were all soon demonstrated to be obvious fakes or cases of pareidolia. (Weirdly, no one claimed to have spotted a Hawkeye Easter egg.) But fans were fueled to spot something by an announcement from IMAX themselves that indeed, the Infinity War poster contained Easter Eggs. Four of them, to be precise. Holy shit, what secrets could be revealed?
Marvel StudiosBesides that Marvel designed this poster before anyone knew that Black Panther would have more fans than several major religions.
Oh, it was just four instances of the word "IMAX" as scrawled by a child. So the next time you're admiring the epic sprawl of this poster, keep in mind that it also doubled as a weird marketing move that didn't even feature a single Ant-Man.
Mark is on Twitter and wrote a book with a cool cover.
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