It's a beautifully unhinged soliloquy that underscores how at heart, Rick is a destructive, selfish, emotionally hollow child with no business having mastery of the space-time continuum. As fan culture is in a weird place right now, some viewers were inspired to start lobbying McDonald's to bring back the sauce for real -- and in a surprising move, McDonald's agreed.
There were a couple of caveats, though. The sauce would only be available for one day ... at selected outlets ... in limited quantities. When that day came, fans turned out in droves, and lines quickly formed outside of restaurants, with some having journeyed for hours to take part, or even crossing over from Canada. The fans had done their part, now it was time for McDonald's -- with their decades of managing events more complicated than a dipping sauce rollout -- to step up and deliver the goods, putting a neat bow on this extended inside joke. What could go wrong?
As it turned out, everything. McDonald's botched the promotion so badly that a decent number of stores advertised as having the sauce in fact did not. And if stores did receive sauce packs, they were in such limited quantities that "limited" seems to generous a word. One store, for instance, received only 20 packets for an estimated crowd of 300.
The embattled employees did the best they could to talk down the angry lines of people who'd spent hours lining up for dipping sauce. Soon enough, things boiled over into chaos, as fans entered restaurants and broke out into protest chants, yelling, or full-on tantrums. This would be merely cringeworthy if some didn't follow this up by harassing workers, climbing on tables, and becoming so aggressive that police had to be called to quell the dumbest riot since the Tickle Me Elmo Tumult of '96.
In the aftermath of this disaster, McDonald's apologized to fans and promised that the sauce would get a wider release at some point in the future -- which it did a few months later. The creators of Rick And Morty, Justin Roiland and Dan Harmon, were also quick to point out that they and the show weren't involved in any way with the promotion, and that this was all on McDonald's for trying to exploit a force they didn't understand. The fans who lost their minds over dipping sauce couldn't be reached for comment, because they were all too busy perfecting their "Joaquin Phoenix as Joker" Halloween costumes.