While American towns are recycling the same 20 or so mascots, almost every municipality in Japan has distilled its essence down to a unique, and quite kawaii
, Frankenstein's monster.
The beautiful world of yuru-chara
is the only place where a dancing fish-headed businessman can be promoted from fishing co-op mascot to head of PR for an entire city. It's Valhalla for the likes of Gritty and Mr. Met. Here are some of the most bonkers mascots Japan has to offer: